Hey there, i'm Jen...
Over the span of three decades, I've transformed my passion into a thriving empire of dance studios.
From teaching dance in my parents’ garage to owning multiple studios with over 1000 students and teams of 30+ staff, so I've seen it, lived it and survived it all!
Renowned as a highly respected figure in the industry, I wear multiple hats as a dance studio owner, business coach, mastermind mentor and mum to 2 beautiful girls.
My no-nonsense approach, coupled with innovation and proven methodologies, has helped many turn their passion for dance into successful, profitable studios with impressive growth and revenues exceeding six figures.
Beyond my dance background, I bring a diverse range of experiences and qualifications. With 13 years of service in the Child Protection and Sex Crimes Squad as a Police Officer, it provides a unique perspective to my work. I've also pursued higher education in Psychology (PSY111) and Communications (COM120) at CSU, as well as Health and Fitness (SRF40206) and Dance Teaching and Management (CUA50311) to enhance my knowledge and skills.
As an accomplished author, I wrote “Teaching Dance Beyond The Steps,” receiving critical acclaim. You'll find me as a frequent guest expert on stages, including the Australian Dance Festival and Victorian Dance Festival, where I impart valuable insights to the dance community. My expertise has also been prominently featured in publications like Dance Informa magazine.
These days, I spend my time supporting dance studio owners and creatives to simplify and scale their business for growth, impact, and profit.
I'll help you get results like these
Working with Jen has helped me to find the balance between my personal life and business responsibilities in the way that it has clearly identified my values and priorities, which in turn has instigated decisions to restructure staffing, scheduling or reframe my thoughts and expectations to reflect what is important to me.
I've had an Increase in income of nearly $3000/week & our Minis Program has doubled from 6 classes on offer per week to 12 classes on offer per week, with 11 classes at full capacity.
My growth is mind blowing...
Previous End of Year Enrolments:
2022 - 170
2023 - 220
Starting Enrolments (day 1 of term 1):
2023 - 100
2024 - 205 (240 by end of Wk 1)
Booked Trials:
2023 - Approx. 10
2024 - 75
A reflection of my journey since joining you!!
I've increased my income by $33,000!!
Jen is an invaluable resource in helping me achieve my business goals. She has provided me with practical and actionable advice in helping me develop a clear plan for success.
I am grateful for the guidance and support Jen has provided throughout our time together, and I look forward to seeing what is yet to come.
Thanks Jen xox
WORK WITH ME...
LISTEN TO MY PODCAST
DANCE STUDIO SCALED PODCAST
Innovative Marketing | Student Retention | Business Growth Strategies for Dance Studio Owners
Dance Studio Scaled is the leading podcast for dance studio owners, studio directors, and performing arts business entrepreneurs who want to grow a successful, sustainable studio. Hosted by Dance Business Coach Jen Dalton, a trusted industry expert with over 30 years of experience in dance education and studio management, this podcast shares proven strategies to increase enrolments, boost studio profits, and retain students year after year.
Each episode offers a blend of marketing advice, leadership development, and operational systems designed to help you simplify your workload, streamline your processes, and scale your studio with confidence. Whether you’re looking to enhance your studio’s culture, improve financial performance, or create more work-life balance, Dance Studio Scaled provides the insights, inspiration, and step-by-step strategies to help your dance business thrive.
Are you ready to simplify and scale your studio for more growth, impact and profit?
Then, the Dance Studio Scaled
mastermind is for you!
Frequently Asked Questions
Learn more about Jen Dalton's programs and opportunities.
1. Who can apply for the Mastermind?
The Mastermind is ideal for dance studio owners who have established studios with around 200 students or more, or who have been in operation for five years or longer. It’s designed for leaders ready to take their studio from steady to scalable.
2. What’s involved in a suitability call?
A suitability call is a relaxed, obligation-free chat to help determine if the Mastermind program, Jen’s coaching approach, and your studio goals align. It’s simply about ensuring the right fit on both sides before you join.
3. When is the next Mastermind intake?
Applications for the Dance Studio Scaled Mastermind are open throughout the year. Because each intake is intentionally small, spaces fill quickly — if the current group is full, you’ll be added to the waitlist for the next available opening.
4. How do I join the Mastermind waitlist?
To express your interest, simply complete the waitlist form available on this page. Once submitted, Jen will review your details and reach out when a new intake becomes available. [Click here to join the waitlist]
5. How many studio owners are accepted per intake?
To maintain a high level of connection and individual support, the Mastermind accepts only a small group of committed studio owners at a time. Within the main group, members are divided into smaller coaching pods, allowing for focused sessions, deep discussions, and personalised feedback.
6. Is there a fixed contract or time commitment?
No long-term contracts apply. The Mastermind operates on a rolling membership, giving you the flexibility to stay for as long as it supports your goals. Should you decide to finish up, simply provide four weeks’ notice, and your membership will conclude at the end of that period.
7. What’s included when I join the Mastermind?
Your membership provides access to a comprehensive mix of coaching, strategy, and accountability, including:
- Daily access to Jen and the Mastermind community via a private coaching portal
- Fortnightly small-group “hot seat” sessions for direct problem-solving and peer support
- Monthly 1:1 coaching call tailored to your studio’s goals and current challenges
- Bi-monthly expert sessions featuring leading specialists in business, finance, and marketing
- An annual 3-day business retreat designed for both strategic breakthroughs and personal reset
- Quarterly 90-day business planning sessions plus monthly studio performance reviews
- Full access to the Mastermind resource hub, with ready-to-use templates and tools to streamline your operations
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