Welcome to Eternal Alchemy Cosmetic Tattoo and Academy Where Beauty Meets Expertise

Discover the Art of Permanent Makeup

We specialize in providing high-quality permanent makeup services and elite training programs in the heart of Las Vegas.

Book Now

View Services

View training

view shop

MEET THE FOUNDER & CEO

JASMIN Rivera

Jasmin Rivera is an AAM Board Certified Master Cosmetic Tattoo Artist/Mentor, and owner of Eternal Alchemy Permanent Makeup Studio + Academy. She has been in the industry in multiple Permanent Makeup techniques across the US.

My permanent makeup studio is a place where creativity, art, and passion meet. My favorite part of my job is getting to know my clients to help them achieve their desired look. I absolutely love being able to give women that extra boost of confidence by enhancing their natural beauty! I also enjoy helping aspiring artists to perfect their craft by offering beginner and advanced courses in the art of permanent makeup utilizing anything from single-day intensives to six-month apprenticeships in order to earn your licensing/certification.

Whether you are a potential client, returning client or future student, You are in the right place. Thank you for reading! I can’t wait to meet you!

Services

Enhance your natural beauty with our expert permanent makeup treatments, customized for every skin tone

and style.

View a few of our many services down below

Ombre Brows

A soft shaded brow that gives the illusion of makeup. Perfect for all skin types.

View

lip blush

A semi-permanent tint that enhances the natural color and shape of your lips.

View

EYELINER TATTOO

A defined lash line that saves time and enhances your natural eye shape.

View

Touch-ups

For existing clients to refresh and maintain their permanent makeup.

View

PERMANENT JEWELRY

Custom-fit, soldered jewelry for a unique and lasting look.

View

Virtual Consultation

Can't decide? We can help you?

View

Train with the Best in the Industry

Our PMU Academy offers comprehensive bootcamps and mentorship programs designed for all levels.

PMU Bootcamp

(4 Weeks)

Master the fundamentals of PMU artistry with our hands-on bootcamp. Includes live models and certification.

Learn More

Apprenticeship Program

(6 Months)

Get real-world experience and qualify for licensing with our state-approved apprenticeship.

Learn More

Permanent Jewelry Training (1 Day)

Learn to design and install soldered jewelry pieces professionally.

Learn More

Fluffy Ombre Masterclass

(1 day)

Learn More

threading/henna masterclass

(1 Day)

Learn More

check out our resources where we have the best guides

to help you out on your journey as a pmu artist for absolutely free

view resouces

Reviews

"3 Years and Still Going Strong"

"I love Jasmin ❤️ I will never get my eyebrows done anywhere else, 3 years and still going strong 🫶🏼"
- Kayden W

"Loved the atmosphere"

"Wonderful experience! Loved the atmosphere and felt so relaxed there. So happy with my brows! Thank you Jazzy!"
- Melany E

"Jasmin is always pleasant and very professional"

"The environment is very clean and sanitary. Jasmin is always pleasant and very professional. She even remembered me and my mom. And she always works her magic; I always leave the studio loving my eyebrows more."
- Roselle H