Discover practical tools, expert mentoring, and proven strategies to help you thrive in business and hosting.
Trusted by Entrepreneurs & Hosts
“Marketing is a process that is fluid, ever-changing and essential to business – and not all business owners are gifted with the “marketing gene”. So, Authentic, Dynamic, Savvy: Modern marketing for business success is here to help. Rachel Allan walks her talk, and in this book she walks you through the world of marketing (and provides advice from experts like me), sharing with you systems and processes that will help you become authentic, dynamic, savvy and in charge of your marketing journey.”
Linda Reed-Enever
PR & marketing strategist
www.lindareedenever.com.au
"Being in business can be difficult in an ever-changing landscape – especially when it comes to marketing. This book offers fresh insight into the world of marketing, along with really practical tips. I recommend everyone having a read."
Jemimah Ashleigh
Positioning expert
www.jemimahashleigh.com
“Most business owners are great practitioners – they’re outstanding at what they do, but most are NOT great marketers. This is likely to be one of the primary factors in the failure of so many businesses in their first year! Through this book Rachel teaches great strategy and simple steps for implementing successful marketing, but she also gives you permission (and actions to take) to create a life of freedom. It’s simple to read and well laid out, and you’ll be able to pick it up at any page and take a positive action that will yield results in your business. May you bloom where you are...”
Rebel Black
Founder, THE Rural Woman
www.theruralwoman.com
“Marketing has changed so much in the last decade. In the old days it was about using the psychology of fear to try to make people buy things. Now it’s all about the psychology of connection. Fear-based and fake advertising doesn’t work anymore. People want truth, authenticity and genuine connection. They want to feel the real passion, see the real person and hear the real story. Rachel’s easy-to-implement framework for delivering authentic marketing is the how-to marketing guide every entrepreneur needs.”
Peace Mitchell
Co-founder, The Women’s Business
School and AusMumpreneur
www.thewomensbusinessschool.com &
www.ausmumpreneur.com
Master Hosting with Confidence
Hosting Success Blueprint
Want to launch or improve a short-term rental? This self-paced course gives you the step-by-step systems to set up your property, attract ideal guests and grow a profitable, values-led STR
Coaching & Mentoring Packages
Business Coaching
Feeling stuck, overwhelmed, or just need a sounding board? This one-on-one coaching session is designed for established women in business who are ready to move forward with clarity and confidence.
Whether you’re navigating a challenge, exploring a new idea, or creating something from scratch — we’ll work together to simplify your strategy, focus your energy, and make real progress. This isn’t about hustle; it’s about alignment. You’ll leave the session with renewed momentum, a clear direction, and the confidence to take action.
Let’s build a business that works for your life — not against it.
Mentoring - Short Term Rentals
Ready to elevate your short-term rental business — or finally get it off the ground? This mentoring session is your chance to tap into real-world experience and strategic insight from someone who's done it all.
I’m Rachel Allan — co-founder of Flairbnb, creator of the Hosting Success Blueprint, and a qualified tourism management professional with almost 3 decades of hands-on experience. I’ve mentored dozens of hosts, grown a portfolio of high-performing properties, and built a business that runs with intention and ease.
In this session, we’ll focus on what matters most to your STR journey — from choosing the right property and styling it for your market, to guest communication, pricing, profitability, and long-term growth. Whether you’re just starting or scaling up, you’ll leave with clarity, practical steps, and the confidence to make it happen.
Let’s turn your short-term rental vision into a sustainable, successful reality.
STR appraisals
Thinking about buying a property to use as a short-term rental? Get expert insight before you commit.
This STR Appraisal includes a virtual review of your chosen property, with a tailored report covering estimated annualised rental revenue, average daily rate (ADR), and projected occupancy based on current market data and trends. You’ll also receive professional guidance on the property’s short-term rental potential — including layout, location, and features to watch for (and avoid).
With experience across dozens of successful listings and deep expertise in tourism and property management, I’ll help you assess the opportunity clearly — so you can buy with confidence, not guesswork.
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